The Growth and Engagement Specialist executes strategic initiatives to drive customer acquisition, retention, loyalty, and value management. This role involves implementing targeted marketing campaigns, analyzing customer data, supporting pricing and budgeting decisions, and optimizing engagement strategies to enhance business growth.

Job Duties:

Customer Acquisition and Lead Generation

·   Develop and implement customer acquisition campaigns across digital, offline, and partnership channels.

·   Conduct market research and analyze competitor strategies to refine lead generation efforts.

·   Collaborate with sales and product teams to optimize the customer onboarding experience.

Customer Retention and Churn Management

·   Execute targeted retention programs to increase customer satisfaction and reduce churn.

·   Utilize customer feedback and behavioral analytics to refine retention initiatives.

·   Work closely with customer service teams to identify pain points and enhance user experience.

Loyalty and Engagement Initiatives

·   Assist in the creation and management of customer loyalty programs to enhance long-term engagement.

·   Develop innovative reward structures based on customer segmentation and behavioral patterns.

·   Measure and optimize the effectiveness of engagement campaigns using data analytics.

Customer Value Management (CVM) and Personalization

·   Leverage data analytics to create personalized marketing campaigns aimed at high-value customer segments.

·   Support cross-sell and upsell initiatives through targeted offers and promotions.

Identify patterns in customer behavior to optimize engagement strategies.

Pricing Strategy and Competitive Analysis

·   Assist in formulating pricing models to enhance customer acquisition and retention.

·   Conduct market price benchmarking to ensure competitive positioning.

·   Provide insights on the impact of pricing changes on customer acquisition and revenue.